KidSTART Singapore Limited is a non-profit organisation and an Institution of a Public Character that specialises in supporting families in early childhood development.

Our specialist team partners the government and the community to empower families with the resources in building strong foundations for their children under 6 years old, to give them a good start in life.

Our Mission and Vision
Our Mission: To empower lower-income families to build strong foundations for their children and foster positive child development outcomes.
Our Vision: A good start in life for children.
Our Journey
2025
KidSTART Singapore Is 5 and Is Now Available Nationwide

2025 is a significant year for KidSTART, marked by two major achievements: the successful completion of KidSTART’s nationwide expansion to 24 SSOs towns, and the celebration of KidSTART 5th year anniversary as a Company Limited by Guarantee (CLG).

Since its beginnings as a pilot in 2016, KidSTART has supported more than 11,000 children and families. This progress has been made possible through KidSTART’s ecosystem of support; comprising of KidSTART agencies, corporate partners, volunteers, government agencies and community networks working together in giving families and children a strong start in life.

Through KidSTART programme, families have benefitted from:
- Home based support (from antenatal to postnatal)
- Evidence informed guidance on child development and caregiving
- Community led activities that promote positive parent child bonding

KidSTART continues to make steady progress toward its goal of enrolling 80% of eligible children from lower income families.

2024
Expansion into Hougang, Sengkang, Serangoon, Punggol, Tampines and Pasir Ris regions

With family-friendly KidSTART PlayDate events, KidSTART expanded into Hougang, Sengkang, Serangoon, Punggol, Tampines and Pasir Ris regions for eligible families living in the areas to join KidSTART.

KidSTART PlayDate are KidSTART’s outreach event to provide opportunities for families to learn more about KidSTART and soak in a day of endless family-friendly activities

2023
Target to support 80% of eligible children

2023 Committee of Supply: KidSTART targets to onboard 80% of children from eligible families (up from the current 20%). KidSTART will be extended to Jalan Besar, Toa Payoh, Sengkang, Hougang and Serangoon in the coming year.

2023
Target to support 80% of eligible children

2023 Committee of Supply: KidSTART targets to onboard 80% of children from eligible families (up from the current 20%). KidSTART will be extended to Jalan Besar, Toa Payoh, Sengkang, Hougang and Serangoon in the coming year.

2022
Received charity status
2022
Going nationwide from 2023 onwards

2022 Committee of Supply: KidSTART is happy to announce greater support for eligible families as we progressively expand nationwide from 2023 onwards! We are on track to benefit 5,000 children by 2023.

2021
Expanded to new regions

Launched in 2016, KidSTART is on track to support 5,000 children by 2023.

The programme was first piloted in Kreta Ayer, Bukit Merah, Taman Jurong, Boon Lay and Geylang. New regions to include Choa Chu Kang, Bukit Panjang and Bukit Batok.

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2021
Accredited as a member of the National Council of Social Service
2020
Set up of KidSTART Singapore Ltd

“Even as the Government funds the expansion of KidSTART, we want to partner foundations, corporates and volunteers who want to provide greater support for the children from low income families. … This is why we are launching the “GROWING TOGETHER with KidSTART” initiative. We invite corporates and individuals to partner us to help children in KidSTART communities, over a sustained period of time – to watch the children grow up and partner the families.”

– An excerpt from a speech by Mr Desmond Lee, Minister of Social and Family Development, at the Early Childhood Conference

2019
KidSTART expands support to 5,000 more children

“KidSTART has a good programme. I am confident we are on the right track. We still need to follow up for a few more years, to assess more exactly its benefits. But for each new cohort of babies, there is no time to lose. So we will expand KidSTART to reach another 5,000 children over the next three years. Then we will take stock again how to expand KidSTART further.”

- An excerpt from the National Day Rally 2019

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2019
Launch of Growing Together with KidSTART initiative to galvanise community support

“Even as the Government funds the expansion of KidSTART, we want to partner foundations, corporates and volunteers who want to provide greater support for the children from low income families. … This is why we are launching the “GROWING TOGETHER with KidSTART” initiative. We invite corporates and individuals to partner us to help children in KidSTART communities, over a sustained period of time – to watch the children grow up and partner the families.”

– An excerpt from a speech by Mr Desmond Lee, Minister of Social and Family Development, at the Early Childhood Conference

Read more →
2019
Incorporated as a Company Limited by Guarantee
2016
Government commits resources to provide upstream support to children from low income families

“There is extensive research, which shows that experiences in the early years of a child’s life significantly influence his or her physical, cognitive, and social development… KidSTART will draw together government and community resources, to help these children receive appropriate learning, developmental, and health support. We will develop approaches that work best in the Singapore context.”

– An excerpt from the FY2016 Budget Statement

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2016
Launch of Growing Together with KidSTART initiative to galvanise community support

“Even as the Government funds the expansion of KidSTART, we want to partner foundations, corporates and volunteers who want to provide greater support for the children from low income families. … This is why we are launching the “GROWING TOGETHER with KidSTART” initiative. We invite corporates and individuals to partner us to help children in KidSTART communities, over a sustained period of time – to watch the children grow up and partner the families.”

- An excerpt from the National Day Rally 2019

Read more →
2016
Launch of KidSTART programme by ECDA to support 1,000 children in pilot regions

KidSTART was launched in 2016 to provide low-income families with the necessary support for their children to develop well in the important stages of early childhood.