As parents are a child’s first teachers and play a key role in setting them up for a good start in life, KidSTART partners parents to empower them to be confident caregivers and be equipped with the knowledge and skills to:

  • Build warm nurturing relationships with their children
  • Support the age-appropriate development of their children
  • Care for the health and social wellbeing of their children in their early years
The KidSTART Journey
KidSTART @ Hospital (Pregnant mothers)
KidSTART @ Hospital illustration
  • Regular checks on pregnant mothers well-being
  • Guide mothers to care for their newborn
  • Support mother’s mental and physical wellness
  • Help family to prepare for the arrival of baby
  • Provide essential baby items where needed

*Only for babies to be born in KKH, NUH, SGH and SKH.

KidSTART @ Home
kidstart home visits
  • One-to-one support by a KidSTART practitioner on ways to support your child’s learning and growth
  • Self-care for parents
  • Tips on bonding with young children
  • Link to social service agencies for financial and social resources when needed
Exclusive to KidSTART Families
Healthy with KidSTART
Healthy with KidSTART

Cultivating healthy eating habits from young is important in ensuring that children receive the essential nutrients to support their growth and development. Prudential Singapore has partnered with KidSTART Singapore to bring Healthy with KidSTART programme to families. Through the programme, KidSTART families receive monthly fresh produce packs, access to early childhood nutritional information through cooking demonstrations and recipe card and a healthy plate for children to support healthy food proportioning.

KidSTART Stories
KidSTART Stories

KidSTART Singapore launched KidSTART Stories in 2022, an initiative aimed to help parents build children’s language foundation by guiding parents to be confident storytellers, creating parent-child bonding opportunities through books, and cultivating a love of reading in children.

Maybank KidSTART Saving Stars
Maybank KidSTART Saving Stars

As part of a three-year partnership between KidSTART Singapore and Maybank Singapore, the Maybank KidSTART Saving Stars programme equips parents with financial knowledge and boosts their saving efforts through top-ups and matched deposits.

PowerUP Playtime
PowerUP Playtime

KidSTART Singapore launched PowerUP Playtime together with SP Group, an initiative focused on powering up the learning and development of KidSTART children. We aim to build higher confidence in parents as their child’s first teacher to help their children develop and learn through early literacy. This is done by providing learning and development resources that parents can use at home with their children.

Pregnant Mum & Baby Nutrition Programme
Pregnant Mum & Baby Nutrition Programme

DBS Foundation and KidSTART partnered on a three-year programme to further enhance support to pre-and postnatal KidSTART mummies.