About the programme

KidSTART Singapore launched PowerUP Playtime together with SP Group, an initiative focused on powering up the learning and development of KidSTART children. We aim to build higher confidence in parents as their child’s first teacher to help their children develop and learn through early literacy. This is done by providing learning and development resources that parents can use at home with their children.

PowerUP Playtime comprises of a PlayFULL Pack tailored to families with children from 0 to 6 years old, and a series of workshops on pretend play and storytelling for different age groups.

Duration of programme
Since January 2025

Opening Launch of PowerUP Playtime

KidSTART families joined KidSTART and SP Group in the opening launch of PowerUP Playtime which was graced by Minister Masagos Zulkifli. Families enjoyed a memorable day filled with Play & Learn workshops from Playeum, puppet-making fun from Candlemight, engaging interactive storytelling from Storywise and a magical movie session under the stars.

PlayFULL Pack

Introducing the PlayFULL Pack, the centrepiece of PowerUP Playtime, a new initiative created by KidSTART Singapore and SP Group. This specially curated kit is designed to make playtime both fun and enriching, with sensory books, imaginative toys, and craft materials to support the development of cognitive, language, and motor skills for children aged 0-6 years.

PlayFULL Pack 2025: Animal Theme

1. Bubble Wooden Rabbit Pull Along toy
2. Bubble Wooden activity Blocks
3. Tails books
4. Animal figurines
5. DIY animal face masks
6. Pentex A4 Drawing Block
7. Crayola Crayons (16s)
8. Interactive Game
9. PlayFULL Guide
10. Jute Tote bag

PowerUP Playtime Workshop: Jungly Adventures

In the first edition of the PowerUP Playtime workshop, families came together to explore, create, and connect through hands-on activities and joyful adventures. From crafting silly hats to learning more effective ways to communicate and play with the kids using items from the PlayFULL pack, every moment was filled with fun and discovery. Stay tuned for more workshops!